“I think what’s really special about what we can do with our technology and with our community is create new ways for players to self-express also new ways for players to experience fashion. “I think this is just the start,” said Emily Levy, who works on partnerships at Epic. It seems likely that we’ll see Epic doing similar transmedia pushes for other Fortnite partnerships down the line.Įpic didn’t commit to if or when we might see other fashion collaborations, but it sounds like it’s definitely a possibility. That animated Doggo billboard that will appear in-game and in actual cities, for example, was made in Unreal Engine and reused assets created as part of Epic and Balenciaga’s collaboration. The partnership between Epic and Balenciaga also could be a preview of how Unreal Engine is used to create virtual and real-world experiences in the future. (Such as, say, having Master Chief wield Kratos’ Leviathan Axe while The Madalorian’s Grogu floats behind him.) He has a point when I play Fortnite, I’m constantly shuffling through different outfits and accessories to fit my mood or to create fun mashups. Those clothes will go on sale on Monday or Tuesday, depending on your location. Image: Epic GamesĪnd if you love the hoodie Doggo is wearing, you’ll be able to buy it and a number of other items, including crew neck shirts, T-shirts, and hats, as part of the real-world Fortnite-themed Balenciaga collection. The Strange Times hub with a virtual Balenciaga store. That billboard will show up in the real world, too, in Tokyo, London, Seoul, and New York City. Below is a preview of what that area looks like - there’s even an in-game animated billboard above the virtual store featuring the walking dog Doggo in the hoodie. The new gear will be available both in in Fortnite’s usual in-game storefront and in the Balenciaga-themed “Strange Times” Creative hub, which includes a virtual Balenciaga store where you can buy the cosmetics. The new Balenciaga-themed skins coming to Fortnite. Epic is also planning to sell other Balenciaga-themed accessories, including a pickaxe based on the Speed Sneaker and Balenciaga backpack back blings. There will be four new skins, which you can see in the below photo, and each will have alternate styles.
They’re also partnering on an in-game Balenciaga-themed hub and a real-world clothing line that you’ll be able to buy. However, if you're playing in a small game, basic strategy is probably the BEST strategy. I mention this because some of the reviews of these books have critized them for being too basic.
But the two companies aren’t just working on virtual clothes. To put some perspective on this, I'm playing in a 2/3 blind no limit game with a 200 cap on the buyin, in a brick and mortar poker room. Epic Games is partnering with fashion house Balenciaga to bring the first-ever high-fashion Fortnite skins into the game.
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